There is nothing more common than an unsuccessful talented musician, but why?
The truth is that talent is only a small part of what it takes to succeed. In fact, Pitbull placed the importance of talent at just 10%, with the overwhelming majority being knowledge of the music business.
You probably already know this, YET, almost every artist we communicate with ONLY focuses on talent… and don't get us wrong, if you don't have the talent, you won't succeed long-term. No doubt about that, BUT at the same time, having talent does not guarantee success.
Sucks to hear, we know...
But not all artists that do not achieve the success they're after fail because they did not learn the music business, but rather because they fail to implement it. For example, (from our personal experience), many they use their hearts, not their heads in business decisions (promotions, marketing, etc).
The heart should be used for creating music and the head should be used for promoting it, at least that's what we wholeheartedly believe.
The heart is what connects with others and why your music will be loved, shared and enjoyed, but using your head (data, analytics and business decisions), is what will help you get it in front of the right people.
In order to grow your brand, spread your music, and attract music companies, you need hype and you need to build anticipation. This comes from knowing your demographic, (analytics) and knowing what to do with that data.
It is as simple as that, but not that simple to implement. If you’re wanting to take the next step towards your music dream, our team is here to help you.
Another thing to note is if you do something and it does not work, do not do it again. Failing is great, because you learned what does not work, which subsequently gets you one step closer to your goal.
However, you need to take what you have learned and implement it. In other words, never give up, but stop doing what is not working, and pivot (or adapt) to try something else.
We say this because too often we hear, “my last song flopped, but this time I got it professionally produced," or "since last time I took vocal lessons, so I know it will do very well."
Artists that say that did not learn anything from the failure, but instead try to rationalize why they believe it failed last time, and why they believe it will do better next time.
The truth is that no matter how good your song is, if you’re marketing and distributing it the same way as your last song that failed, your new song will probably fail too.
We're quite sure if you're reading this, you are extremely talented, so do us a favor and please do not let your talent go to waste.
Learn the music business, learn how to promote your music, how to market market your music, and how to distribute your music, because we want to see you succeed.
Do you want to have 1 on 1 music lessons from some of music's best, including Grammy winners, A&Rs, music managers and more?
Check out exactly how we will help you with music classes, mentoring and more.
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